A recent article by Amanda Williams explores the reasons behind the stagnation in SDG progress. Her research on corporate SDG engagement practices reveals that although many companies engage with the SDGs, their activities often lead to SDG washing. According to a 2018 survey by Ethical Corporation of 1,542 business professionals worldwide, 51% of respondents used the SDGs to communicate about sustainability impacts in their sustainability reports, but only 12% had integrated them across the company with clear goals. Williams et al. identified three ways in which companies engage in SDG washing: claiming positive contributions to all 17 SDGs, hiding core negative impacts, and framing existing efforts as societal change.

We explore how corporates can put the SDGs back on track in Africa, and the critical role that corporate Africa can play in revitalizing progress. particularly unpacking how Safaricom, a Kenyan mobile network operator, has successfully integrated the SDGs into its corporate mission and strategy.