‘Gender-lens investing was coined in 2009 and defined as ‘the incorporation of gender analysis into financial analysis to make better investment decisions’ and at its core, it seeks to generate positive social impact by supporting women’s engagement in business and the economy. However, women founders continue to be underfunded with only a fraction—22%—of the most well-funded women-led ventures in Africa having successfully raised more than $8 million. Women-led enterprises are significantly less likely to raise funding compared to their male counterparts. Yet, data highlighted by Forbes shows that female founders overwhelmingly outperform their male counterparts with a 35% greater return on investment and organisations they lead perform 63% better.’
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